Tuesday, September 27, 2005

What Is Your Guarantee?

Part of establishing a successful working relationship with your clients is centered around creating an atmosphere of trust and mutual respect. When your clients are at ease and feel reassured that you will perform as you have promised, they will be more inclined to build their relationship with you. Many times, this leads to increased business and referrals. Guaranteeing your work is one way to do this.

A simple guarantee (that, of course, you stand behind) says a lot about you and your work ethic. I certainly don't expect to pay for service that is inadequate, and I would never ask my clients to, either. Your guarantee should assure your clients that you are a professional who will not consider a project complete until it is done to their satisfaction. It speaks volumes to them that they will not be stuck with an invoice for something that they will have to have redone by somebody else. They will understand that you are operating within your realm of experience and expertise.

Your guarantee can also open communcation channels with your clients. If they know that you are dedicated to serving them (and not just collecting on invoices), they will not be hesitant to speak with you openly about their satisfaction with your service. If there is an issue with a project, they are apt to tell you and allow you to correct the situation. In the end, both parties are bound to end up satisfied and feel postively about continuing the relationship. In fact, you may even benefit from your clients' referrals to their colleagues. (How reassuring would it be for them to hear that you provide the services they need- and that there is virtually no risk in retaining you as their virtual assistant!)

Your guarantee is a great way let your clients know that you are truly a service-oriented professional, and standing behind your work is beneficial to both your clients and yourself. A guarantee conveys integrity and helps build mutual trust and respect. It is a great way to build your reputation as a skilled and qualified virtual assistant!

1 comment:

Hess Business Professionals & Associates said...

Select words to communicate your 'personal' guarantee are as follows:

*100% Customer Satisfaction Guarnateed!
*No Job IS Done Until Your Satisfied!

A business life coach once told me that the best guarantee is a "free one". In other words...if you can't do the project correctly it should be FREE.

I find standing behind my guarantee with my word most effective.