There is an old saying that there is no advertisement like a satisfied customer. Isn't that the truth! How many times have you tried something- anything- that someone you trusted recommended? (If you are like me, you probably can't begin to count!) Your friend's satisfaction with a particular store, restaurant, service, etc. can motivate you to try it for yourself, often with the same positive results. This can also be true with your virtual assistant business. Are you reaping the rewards from the referrals of your clients? If not, read on and learn how to ask for them and incentivize your clients to recommend you!
The first thing you'll have to do to get referrals is ask for them. Tell your clients that you would appreciate it if they would recommend your services to their friends and associates. While it may feel strange at first, realize that your clients, too, often depend on referrals for their businesses. They can certainly understand their value, and they will probably be happy to refer you if they are satisfied with the service that you provide them.
If you want to provide your clients with an extra incentive to spread the word, you can create your own referral program. For each referral that leads to a new client, you can give the client that recommended you some sort of reward, such as a gift certificate, a small thank you gift, or credit towards future services. For instance, I offer a $25 credit off my client's next invoice. Not only does it show that I appreciate their referral, but it also encourages them to tell their friends and associates about my services.
So what are you waiting for? Ask for a referral today and watch your client base grow!
Monday, September 19, 2005
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